Peet’s Cold Brew

Imagine the sun beaming down, the sound of music filling the air, and the aroma of fresh cold brew tantalizing your senses. This was the scene at Coachella when we teamed up with Peet's Cold Brew for a unique and unforgettable marketing campaign. This article will take you on a journey through our collaboration, revealing how a vintage bus became the ultimate promotional vehicle for an agency or brand seeking to make a lasting impression.

Chasing the Sun: A Coachella Adventure with Peet's Cold Brew
Our excitement was palpable when Peet's Cold Brew approached us about partnering on a marketing campaign for the renowned Coachella music festival. Spanning two weeks (covering both weekends of Coachella) and set in Indio, California, our mission was to create a head-turning promotional experience that would leave festival-goers buzzing.The vintage bus, a true showstopper, served as the centerpiece of our campaign. As the craft coffee company distributed complimentary samples of their latest cold brew concoction, the bus provided a welcome respite from the sweltering California heat.

From Schoolyard to Showstopper: Transforming the Vintage Bus
Locating the ideal vintage school bus was no small feat. Our dedicated Purchasing Department worked tirelessly to find a vehicle that would captivate and resonate with a millennial audience. When the bus finally arrived at our facility, our Fabrication team sprang into action, removing the seating and beginning the metamorphosis.Our objective was to transform a standard school bus into a nostalgic marketing masterpiece, and we couldn't be prouder of the outcome. The bus now holds a coveted spot in our rental fleet, serving as a testament to the power of innovative experiential marketing.

The Magic of a Vintage Promotional Bus:
Unmatched Benefits and Opportunities
A vintage promotional bus offers a wealth of advantages for brands and agencies seeking to make a splash:

1. Unforgettable Visual Impact: The distinct appearance of a vintage bus instantly captures attention, creating an indelible memory in the minds of potential customers.

2. Customizable Design: The interior and exterior of a vintage bus can be tailored to suit a brand's unique identity, messaging, and aesthetic.

3. Versatility: A promotional bus can be used in various settings, from music festivals to product launches, ensuring that a brand's message reaches its target audience.

4. Increased Dwell Time: The inviting atmosphere of a vintage bus encourages potential customers to linger and engage with a brand, increasing the likelihood of a lasting connection.

5. Buzz Generation: The novelty of a promotional bus fuels excitement and anticipation, leading to increased social media sharing and word-of-mouth marketing.Cost-Effective

6. Promotion: Compared to other experiential marketing methods, a promotional bus offers an affordable means of generating brand awareness and engagement.

Are you ready to drive your brand or agency to new heights with a vintage promotional bus?

Contact us today to learn more about our customizable options and rental opportunities, and let us help you create a one-of-a-kind marketing experience that will leave a lasting impression on potential customers. The road to success begins here.